Family & Relationships

The New Rules of Engagement

Author: Marnie Suzanne Nemcoff

Publisher: Glenneyre Press

ISBN:

Category: Family & Relationships

Page: 89

View: 331

So you said yes. Now what? Okay, take a deep breath. This is where the real fun begins. Will you move in together before the wedding? Do you have to lose that last five pounds to fit into your dress? And what about your family, what will they think? Don't do anything until you read The New Rules of Engagement! All of your anxieties will be thrown out the window (along with your single status!) and you'll feel like a seasoned pro with a smile on your face throughout the entire process. This book is the perfect gift for any bride-to-be.
Business & Economics

SUMMARY - Team Of Teams: New Rules Of Engagement For A Complex World By Stanley Gen. McChrystal Tantum Collins David Silverman And Chris Fussell

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 274

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn how to rethink the way an organization operates when it no longer seems appropriate to the current context, drawing inspiration from the methods of adaptation of the U.S. Army in Iraq. You will also learn : why knowing how to adapt is more essential today than being gifted; how to stop thinking according to an efficiency imperative; how to move from "doing things right" to "doing the right thing"; to put aside a hierarchical dynamic and to make your subordinates more responsible by taking on more important responsibilities; how to make your team function effectively through trusting relationships and the search for a common goal; to rethink the figure of the leader. The U.S. Army, led by McChrystal, arrived in Iraq in 2003. Caught off guard by its adversary's innovative methods, it spent four years rethinking the way it operates. Very well trained militarily, it had always counted on the talents of each individual to win. In the field, she understood that team spirit was her strength. As a result, all the units worked together, functioning more like an ecosystem than an organization chart. *Buy now the summary of this book for the modest price of a cup of coffee!
Business & Economics

The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 448

View: 976

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Business & Economics

The Six New Rules of Business

Author: Judy Samuelson

Publisher: Berrett-Koehler Publishers

ISBN:

Category: Business & Economics

Page: 192

View: 606

The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Business & Economics

The New Rules of Retail

Author: Robin Lewis

Publisher: St. Martin's Press

ISBN:

Category: Business & Economics

Page: 272

View: 841

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.
Business & Economics

Bonds Now!

Author: Marilyn Cohen

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 195

View: 423

A money-making formula for navigating the bond market's new rules of fixed income investing The credit meltdown has completely reshaped the market for government bonds, Treasury bonds, T-bills, and high yield bond funds. Investors are flocking to corporate bonds and municipal bonds. Tax advantaged bonds have become the safe haven of choice. But you have to know where to look. Bonds Now! shows you. Bonds Now! offers rare insight into safely investing in fixed income vehicles while maintaining necessary liquidity and meeting yield targets. It doesn't waste a lot of time on the elementary basics, but instead, jumps right in and shows you how to build a safe bond portfolio designed to weather turbulent economic downturns. Discusses how to quickly analyze a bond as well as buy and sell them Examines what it takes to build an impregnable fortress around your bond portfolio Reveals how to develop a sixth sense for trouble and sell your bond position while there's still time There is only one way to guarantee you're getting the right information-get it yourself. Bonds Now! shows you how and where, but even more importantly, this reliable resource clearly explains what to do with it once you have it. This is a knockout formula with proven results. It is the only way to guarantee the bond market won't steal your money. Today's explosive financial environment demands that investors find a safe haven for their money. Using Bonds Now! as your guide, the bond market is that place. Buy this book today and start your own journey to economic recovery.
Business & Economics

The New Rules of Sales and Service

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 304

View: 645

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Business & Economics

The New Rules of Green Marketing

Author: Jacquelyn Ottman

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 272

View: 248

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Political Science

The Age of Reagan: The Conservative Counterrevolution

Author: Steven F. Hayward

Publisher: Crown Forum

ISBN:

Category: Political Science

Page: 768

View: 395

“Those who say that we’re in a time when there are no heroes, they just don’t know where to look.” –President Ronald Reagan, January 20, 1981 Hero. It was a word most Americans weren’t using much in 1980. As they waited on gas and unemployment lines, as their enemies abroad grew ever more aggressive, and as one after another their leaders failed them, Americans began to believe the country’s greatness was fading. Yet within two years the recession and gas shortage were over. Before the decade was out, the Cold War was won, the Berlin Wall came crashing down, and America was once more at the height of prosperity. And the nation had a new hero: Ronald Wilson Reagan. Reagan’s greatness is today widely acknowledged, but his legacy is still misunderstood. Democrats accept the effectiveness of his foreign policy but ignore the success of his domestic programs; Republicans cheer his victories over liberalism while ignoring his bitter battles with his own party’s establishment; historians speak of his eloquence and charisma but gloss over his brilliance in policy and clarity of vision. From Steven F. Hayward, the critically acclaimed author of The Age of Reagan: The Fall of the Old Liberal Order, comes the first complete, true story of this misunderstood, controversial, and deeply consequential presidency. Hayward pierces the myths and media narratives, masterfully documenting exactly what transpired behind the scenes during Reagan’s landmark presidency and revealing his real legacy. What emerges is a compelling portrait of a man who arrived in office after thirty years of practical schooling in the ways of politics and power, possessing a clear vision of where he wanted to take the nation and a willingness to take firm charge of his own administration. His relentless drive to shrink government and lift the burdens of high taxation was born of a deep appreciation for the grander blessings of liberty. And it was this same outlook, extended to the world’s politically and economically enslaved nations, that shaped his foreign policy and lent his statecraft its great unifying power. Over a decade in the making, and filled with fresh revelations, surprising insights, and an unerring eye for the telling detail, this provocative and authoritative book recalls a time when true leadership inspired a fallen nation to pick itself up, hold its head high, and take up the cause of freedom once again.