Whether you are looking for pet-related entertainment, information, or inspiration, hundreds of eager pet bloggers are diligently clicking their keys, hoping for the chance to attract your attention. Some just love to write and share experiences that have touched their lives; others have more of an agenda, like animal welfare. Some want to introduce you to their favorite brands; others just want to make you laugh. What all of these blogs have in common is that they provide value to their readers, but which ones are best suited for your tastes? This book showcases 15 popular pet blogs and their author s favorite posts. Not only will each chapter help you get a feel for each blogger s style and disposition, but the posts the bloggers have chosen to share will make you laugh and make you think. 15 Great Pet Blogs provides value far beyond its pages. Think of it as the first few pieces of kibble in an endless bag. Once you tear it open, you ll find a new world chock-full of wonderful reading that will lead you to new ideas, new communities, and growth as an individual and a pet parent.
Start or Grow A Pet Blog, Pet Influencers Are Here To Stay Do you dream of turning your dog into the "next big thing?" Or maybe you want to inspire small-animal lovers to take their pets to the veterinarian? Perhaps you imagine giving your cat her own YouTube channel? Why Blog About Pets? The internet loves pets, and pet lovers create social accounts and blogs to show them off. Brands have caught on and are harnessing the collective power of pet influencers. Whether you're just starting out or are a seasoned content creator, Pet Blogging for Love & Money is the ultimate guide to grow your pet blog and social media channels like a pro. Money + Love = Success The pet industry is nearly recession-proof. Pet industry spending is projected to reach $96 billion in sales by the end of 2020, as reported by MarketResearch.com. In fact, far more Americans now own pets than don't. Sixty-eight percent of households in this country own a pet of some kind. In addition to pet owners, lifestyle and mommy bloggers corner a huge segment of the pet market. Why? Because most moms also have pets at home. Each of the 15 chapters is packed full of practical tips and actionable advice you can implement right away including: Worksheets Checklists Plans Templates BONUSES: 15 case studies with successful bloggers and social superstars illustrating the principles you will learn in this book. Full of actionable tips that don't require a tech background or a marketing degree, long-time industry pros Carol Bryant and Maggie Marton take their decade of building pet brands and successful blogs and distill the info into easy-to-understand steps that can turn your passion for pets into something more--for love or money. For anyone who loves pets and wants to put them online, Pet Blogging for Love & Money provides the know-how and guidance to make it happen.
A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more. Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.
In No Job? No Prob!, business writer Nicholas Nigro shows readers how to convert unemployment lemons into refreshing lemonade. Offering advice that is at once motivational (“when unemployment comes calling, start walking and don’t look back”), practical (“20 ways to make yourself leave the house at least once a day”), and fun (“20 things you can do with your retired briefcase”), No Job? No Prob! is the most well-rounded and optimistic unemployment guide available. It also includes useful quizzes that will help you take stock of what you have, decide what you want, and figure out the best way to get there. Learn how to look forward and still live in the moment—after all, as Orson Scott Card says, “unemployment is capitalism’s way of getting you to plant a garden.”
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Considering that much of human society is structured through its interaction with non-human animals, and since human society relies heavily on the exploitation of animals to serve human needs, human–animal studies has become a rapidly expanding field of research, featuring a number of distinct positions, perspectives, and theories that require nuanced explanation and contextualization. The first book to provide a full overview of human–animal studies, this volume focuses on the conceptual construction of animals in American culture and the way in which it reinforces and perpetuates hierarchical human relationships rooted in racism, sexism, and class privilege. Margo DeMello considers interactions between humans and animals within the family, the law, the religious and political system, and other major social institutions, and she unpacks the different identities humans fashion for themselves and for others through animals. Essays also cover speciesism and evolutionary continuities; the role and preservation of animals in the wild; the debate over zoos and the use of animals in sports; domestication; agricultural practices such as factory farming; vivisection; animal cruelty; animal activism; the representation of animals in literature and film; and animal ethics. Sidebars highlight contemporary controversies and issues, with recommendations for additional reading, educational films, and related websites. DeMello concludes with an analysis of major philosophical positions on human social policy and the future of human–animal relations.
No matter how cushy their lives, dogs live on our terms. They compromise their freedom and instinctual pleasure, as well as their innate strategies for coping with stress and anxiety, in exchange for the love, comfort, and care they get from us. But it is possible to let dogs be dogs without wreaking havoc on our lives, as biologist Marc Bekoff and bioethicist Jessica Pierce show in this fascinating book. They begin by illuminating the true nature of dogs and helping us "walk in their paws."; They reveal what smell, taste, touch, sight, and hearing mean to dogs and then guide readers through everyday ways of enhancing dogs's freedom in safe, mutually happy ways. The rewards, they show, are great for dog and human alike.
Risk and Crisis Communication addresses how the interaction between organizations and their stakeholders manifests during a risk or crisis situation. Littlefield and Sellnow contend that when best practices are considered, there are certain tensions to which an organization responds. These tensions are similar to those experienced among individuals when managing their relationships. As such, Littlefield and Sellnow apply an interpersonal theory, known as relational dialectics (RDT), to risk and crisis communication and examine the outcome from the vantage point of the officials and the public. Previous research has focused on top-down, sender-oriented communication to evaluate the effectiveness of particular strategies used by spokespeople to repair public image or relay an apology. In contrast, Littlefield and Sellnow’s approach relies on culture-centeredness and suggests how cultural elements may have influenced the kinds of tensions each organization faced. Risk and Crisis Communication exemplifies the use of RDT through seven case studies, each focusing on one of the tensions, making it of interest to both scholars and organizational leaders.
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
American urbanites once lived alongside livestock and beasts of burden. But as cities grew, human-animal relationships changed. The city became a place for pets, not slaughterhouses or working animals. Andrew Robichaud traces the far-reaching consequences of this shift--for urban landscapes, animal- and child-welfare laws, and environmental justice.
YouTube sensation Matthew Santoro amazes with eye-opening facts that are sure to blow your mind. Matthew Santoro's originality and humor has attracted millions of fans, making him a beloved YouTube star. His weekly videos on amazing and little-known facts are eagerly anticipated by his many subscribers and followers around the world. In his first-ever book, Matthew's love of weird and wacky knowledge explodes with new facts and stories from around the planet, and beyond. Surprising, and always entertaining, Mind = Blown offers even more of Matthew's unique take on this hilarious, crazy world: The most ridiculous laws from past and present Crazy doppelgangers of people, places, and unexpected things Historical wizards who actually lived Real-life animal avengers And a special section: Japan Blows My Mind! From shin-kicking competitions and beer pong-playing robots, to enormous fire-balls shooting through space, you won't believe what you'll discover in Mind = Blown. But beware: there is too much astounding trivia for any one mind to contain!
How can you be sure that your dog is happy? What can owners do to ensure their dog has the best chance at a long, happy life? Experts in animal behavior, Emma Grigg and Tammy Donaldson, set out to explore our current understanding of canine well-being in this engaging and authoritative guide to dog training. Making use of the latest in animal behaviour research and studies, The Science Behind a Happy Dog covers both scientific approaches to dog raising and practical solutions to common behavioral problems in a clear and accessible style. The science behind canine cognition and body language shows how we can use the clues that our dogs give us to maximize their well-being. This enlightening guide addresses all aspects of a dog's life, including nutrition, socialisation, exercise, reducing stress when visiting the vet, and canine mental health. It is the ultimate training book aimed at teaching owners how to raise a well-behaved, well-adjusted, and happy dog. [Subject: Pet Care, Dog Training, Animal Behavior]